Common Voices Lecture Series with Terry O’Reilly
Each year the TRU Students’ Union hosts the Common Voices Lecture Series, bringing a world class lecturer to campus. This year’s lecture features Terry O’Reilly, host of the popular CBC Radio Series “Under the Influence” and “The Age of Persuasion”.
JUMP THE FENCE: The Power of Counterintuitive Thinking
If you’ve ever marvelled at a brilliant solution, you’ll also marvel at the path that led to the answer.
Join Terry O’Reilly as he demonstrates how different companies and organizations solve thorny problems with counterintuitive thinking.
Learn how to look at a problem with fresh eyes, how to re-define the obstacle, how to re-calibrate your thinking and when to benefit from going against conventional wisdom. Whether marketing products or trying to solve difficult social issues, the key is to identify the artificial boundaries that limit your thinking – and jump the fence.
About Terry O’Reilly
Terry began his career in radio and then went on to become an award-winning copywriter for a number of Toronto advertising agencies. He created campaigns for many of the top brands in the country, including Labatt, Molson, Bell and The Hudson’s Bay Company.
When Terry’s not creating advertising, he’s talking about it as the host of the award-winning CBC Radio One/Sirius Satellite/WBEZ Chicago radio show, “Under The Influence,” which was the follow-up to the hit series, “The Age of Persuasion.”
He has been given Lifetime Achievement Awards by the Advertising & Design Club of Canada, The Television Bureau of Canada, and the American Marketing Association.
He has co-written a best-selling book called The Age of Persuasion: How Marketing Ate Our Culture, published in Canada by Knopf, and in the U.S. by Counterpoint Press in Berkeley.
His latest best-selling book is called This I Know: Marketing Lessons From Under The Influence and is published in Canada, the U.S. and China.
Find out more about Terry O’Reilly.
The event is free to attend, but seating is limited and tickets are required. Tickets can be picked up at the Members’ Services Desk in the Students’ Union Building starting January 9th. There is a limit of two tickets per person. The lecture will start at 7PM in the Grand Hall, doors will be open at 6PM.
Feb 7, 2018 at 7:00 PM - 9:00 PM
Who: TRUSU Entertainment Committee | email@example.com | (250) 828 - 5289